Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Duracell Multi Charger
A gadget for the whole family, the Duracell Multicharger for NiMH Batteries can charge AA, AAA, C and D batteries in 7 hours and 9V batteries inn 11-12 hours. LED indicators show when the batteries are charging and fully charged, so you know exactly what’s happening. The timer-operated charger plugs directly into the mains, so there’s no fiddling about with adaptors. The device offers simultaneous charging, so you can charge different battery sizes at the same time. Batteries not included.

BaByliss Pro Digital Ceramic Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro Digital Ceramic Straightener. The tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature control to suit all

Croydex Single Door Illuminated Cabinet
This bathroom cabinet provides ample storage space for beauty products, medicines and daily wash stuff across 6 shelves and 8 compartments. A built-in interior 12v light allows you to easily see the contents of your cabinet. The wood used to make this cabinet is sustainably sourced. Fixtures and easy to follow instructions are included in the pack. One bulb is included in the pack so you're ready to fix up your cabinet and start using immediately!

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Different by Design Bath Mat Pebble
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Philips Sensiflex Brush Heads 4 pack
Replacement head pack for Philips Sensiflex electric toothbrushes - pack contains 4 brush heads.

Bosch Electric Blade Shredder AXT 2200 Rapid
This hard working machine makes short work of green matter and branches, racking up 90kg per hour of productivity as it tears through branches up to 4cm thick at 3650rpm. The 2200W motor is a workhorse, with the powerful unit's blades enhanced by a plunger that keeps the unit running at capacity. The quality construction takes the unit weight to 12kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Tu Stainless Steel Kitchen Light
An attractive, simple hanging kitchen light, constructed of brushed stainless steel, with white painted insides to soften the light. The shape is a tapered dome, with three rows of holes drilled near the rim to let the light subtly illuminate the wider area as well as the work area it hangs above. Takes bulbs up to 40W.

Gelert Double Layer Sleeping Bag
Have a cosy night sleep when camping or in the outdoors with this great double layer sleeping bag from Gelert. Made from 250gm² of mono foam, this mummy-shaped sleeping bag is suitable for use in two seasons. The sleeping bag has shoulder and zip baffles to stop heat escaping and a comfort hood to place under pillows or it can be used by itself. It is also thick enough to be used in really cold climates with an extreme comfort rating -14.7°C. It has a full length, anti bite locking zip to stop it snaggin

Verbatim Wireless Black Optical Travel Mouse
The Verbatim Wireless Black Optical Travel Mouse is a stylish, small, wireless travel mouse with everything necessary for it to work straight out of the box - a good compromise between a larger mouse and a miniature travel mouse. The product uses 2 rechargeable Ni-MH AAA batteries, included in the box, which recharge via the included USB cable. The mouse has a stowable USB receiver for when you're not using it, which simply clicks into the back, flush with the body and out of the way. Compatible with USB,

Basic Headphones
These basic earbud headphones are useful as spares or for private listening indoors.

Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Silver
This simple, silver compact camera offers great performance on a budget, and a super-slim body to boot. A 10-megapixel sensor takes high resolution images, while the 2.9x zoom lens (35.5mm-106.5mm equivalent) allows you flexibility in your shooting. A stabilisation function lets you take photos even in darker areas without motion blur. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Takes SD cards, and comes with a

Sainsbury's 4 Slice Stainless Steel Toaster
A useful 4-slice with an attractive brushed stainless steel finish. Features wide slots that can accommodate thicker slices of bread, a standard duration/browning setting, and 2 clever auto settings for toasting frozen bread and reheating already-toasted slices. It also has a useful cancel button. Unlike many 4-slice toasters which apply a single setting to all 4 slices, this has 2 control dials allowing you cook each batch of toast differently. There's a built-in cable storage system, so you can reduce wa

Different by Design Hard Anodised 16cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan. Suitable for boiling veg, cooking pasta or heating soup for one or two people, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick brushed pewter finish and cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the meta

Philips 2 Slice Toaster Stainless Steel
Get golden-brown toast whether you're using thick or thin slices with this stainless steel toaster from Philips. With two variable-width slots which are also extra deep, this powerful 950W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use with a high-lift feature to take out small slices of bread, has non-slip feet and automatically shuts off if not

Gatsby Dining Table
Dine in style at the Gatsby Dining Table. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered. The table extends to seat up to eight people, and the leaf is stored within the table itself to save room. Self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally inte

Belkin USB 2.0 4-Port Swivel Hub
With more products than you can shake a memory stick at requiring a USB slot on your computer, this USB2.0 4-Port Swivel Hub adds three more USB slots for you to add all your peripherals to. With the ability to swivel in an all manner of directions, you can direct the hub away from any additional slots on your computer, ensuring you still have access for other hardware.

Sony Walkman® NWZ-W202 2GB Wearable MP3 Player Black
A complete departure from the traditional design of MP3 players, this highly portable device actually builds the MP3 player into the headphones. They clip together for storage, but when in use, it's simply a pair of stylish, black and silver earphones. Perfect for an active lifestyle, this design completely does away with the traditional cable tangle that is a feature of other MP3 players. The earphones themselves have 13.5mm Sony EX drivers for amazing sound quality and powerful bass, which is unusual in

TomTom XL Live IQ Routes Edition UK EU and Ireland
The TomTom XL LIVE IQ Routes Edition is the most fully featured TomTom XL sat nav unit. It has a large, 4.3in widescreen with a simple touchscreen interface. This model features wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapest petrol stati

Morphy Richards 2400W Green Comfigrip Turbo Tip Steam Iron
The Morphy Richards 2400W Comfigrip Turbo Tip Steam Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-scale system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 420ml water tank lets you keep an eye on your water levels while you iron for longer wi

Yamaha PSRE223 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE223 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme and a new design and feature layout for easy play and use. The PSRE223 has 61 full size keys and 32 note polyphony and plays 375 sounds (including stereo grand piano, Xglite voices and 12 drum kits) in 100 different styles. It boasts 106 one touch settings, a MIDI connection and

York X301 Cross Trainer
Get the benefits of a gym workout in the comfort of your own home with this cross trainer from York. Featuring an ergometer that is electronically calibrated to measure the amount of effort you are using, you can direct your workout to specific areas whether you want to burn fat or improve your aerobic capacity. You will feel fully supported while exercising because it is built with high quality components that will withstand even the most strenuous workout. It features 18 fitness test programmes, four of

Odyssey Tumble Twist Bath Mat Black
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This sleek black bath mat will look great with any bathroom decor.

Tu Acacia Wood Salt & Pepper Set
These Tu acacia wood salt and pepper mills add a touch of style - not to mention flavour - to any dining table. The internal grinding mechanism (operated by twisting the head) mills the condiments directly at your table for the freshest and most piquant flavour possible. The handsome wooden casing suggests a country kitchen decor theme with its natural and organic appearance. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob on the grinding mechanism to change the grind

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Nigella Set of 3 Cake Tins
Nigella Lawson is famed for her decadent and indulgent cake and biscuit recipes. This cake tin set has a warm cream finish with Nigella's emblem embossed on top for a classic and high quality look. When empty these three tins will sit inside each other like Russian dolls. They're smart enough to have out on any work top, and they also look attractive when piled on top of one another. The tins come complete with a recipe card featuring three of Nigella's delicious but simple recipes for you to enjoy baking.

Tu 3 Tier Square Tube Corner Frosted Glass Shelf
Neat and stylish, this 3-tier wall mounted glass shelf fits neatly into any corner to provide extra storage space for bathroom essentials. It measures 32.5 x 64cm with a depth of 17.5cm and is ideal for even the smallest bathroom.

Duracell Electronic LR44 Batteries Pack of 2
Suitable for all appliances requiring a LR44 battery.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Cream/Black
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled with pencil pleats, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Duracell Mobile Charger with Car Adapter
Recharge your batteries on the move with the Duracell Mobile Charger with Car Adapter. The charger comes with 4 ActiveCharge (NiMH) AA batteries that will provide enough power for 3 full charges with the iPod Nano or 2 full charges with the Video iPod 80GB - or use the batteries in whatever device you choose. The charger pack includes everything you need for complete mobility: 4 AA ActiveCharge cells, 3 interchangeable plugs (EU, UK and US) and a car adapter. The charger can be used to recharge any brand o