With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Ben 10 Safety Helmet
Let Ben 10 be the hero to keep your child safe on the road, whether cycling, scooting or skating! The Ben 10 safety helmet is perfect for fans of the immensely popular kids' TV show. The helmet features air vents for cooling and comfort, a fully printed outer shell with Ben 10 branding, a lightweight EPS inner shell, adjustable straps for growing heads and foam padding for extra comfort and fit. The Ben 10 helmet conforms to European safety standards EN1078. Suitable for ages 1+.

Gelert Kids Camouflage Sleeping Bag
Become a real life action boy or girl with this camouflage sleeping bag from Gelert. Great for your sleepovers or camping trips, this funky kids sleeping bag has a mummy-shape with a soft comfort hood. With soft-poly cotton lining you're sure to have a comfortable and warm nights sleep in this fun sleeping bag, suitable for two seasons. Easily cleaned as it is machine washable, it also features an interior storage pocket so you can keep your favourite toy safe with you whilst you sleep. A stuff sack lets

Tu Classic Frosted 4 Arm Light
Suitable for illuminating any small to medium-sized room this fixed, branching light has four glass lamp housings, all elegantly frosted to soften the light. The structure is made from polished steel and features elegant, ornately curved arms and cut-glass hanging decorations. Takes up to 40W bulbs.

Ansty Footstool Bruno Natural
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Vax Rapide XL Carpet Washer
The Vax Rapide XL Carpet Washer makes cleaning large expanses of carpet easy. Not only has it got a contra-rotating brushbar to help lift dirt and stains but it also features pumped water delivery to work deep into the carpet pile. In addition it's got an upholstery tool, there's a built-in filter and it's supplied with a bottle of cleaning solution. Cleaning solution included. This product comes with a 1 year guarantee.

Nigella Lawson Melamine Serving Hands
Renowned chef Nigella Lawson and designer Sebastian Conran have teamed up to design these gorgeous melamine serving hands, perfect for salads or pasta. Finished in a gentle cream shade and sold in a pale yellow and duck egg blue box, these would make a great gift if not a perfect addition to your own kitchen. Dishwasher-safe.

Maxell Crystal Budz Headphones Platinum
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut platinum Swarovski crystals that look sensational. These in-ear headphones deliver the frequency range and response found in full size headphones in a direct to the ear package, all while isolating you from external noise.

Christy Riviera Stripe Beach Towel Plum
Whether your sort of beach holiday means lazing around soaking up the sun, or darting about in the water this 100% cotton beach towel will help to keep you dry, comfortable and in the holiday spirit. In fun pink, plum and blue stripes, the towel has a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so removing sand, salt and sun cream smells is easy peasy.

Link's Crossbow Training Game Solus for Wii by Nintendo
Show off your marksmanship to your friends with this hugely popular game for the Nintendo Wii. Fans of Legend of Zelda: Twilight Princess will recognise many elements of that game in Link's Crossbow Training, and will be sure to take to it in the same way. Using either the normal Wii Remote/Nunchuk controller combination or the included Wii Zapper, work your way through the different modes of play and hit targets that start off as stationary ('Target Shooting' level).

Canon DC410 DVD Camcorder Silver
A fully featured camcorder that records onto DVDs - simply pop in a DVD and you're ready to go. When you're done, simply label the DVD, and keep it safely with the rest of your DVD library. No more fussing with little memory cards and hundreds of files on a computer. Simple, safe, and with great image quality to boot! It comes with a 1 year guarantee.

Jamie Oliver White Mug 2 pack
These simple and elegant mugs from Jamie Oliver have been created using quality porcelain that is dishwasher, freezer and microwave safe.

Willow Tree Mother and Son
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Mother and Son' symbolises familial love between a mother and child and has been hand finished for a personal touch.

Ansty Footstool Bruno Natural
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Shearer Mango Spa Multiwick Candle
Shearer has been in business since 1897 perfecting long burning, attractive candles. Infused with a tropical mango fragrance, this candle is ideal for creating mood in the home with a hint of the exotic. With an expected burn time of up to 80 hours this candle makes the perfect accompaniment to many cosy nights in. Warning: Never leave a burning candle unattended.

Kenwood kMix Hand Mixer Peppercorn
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Peppercorn Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The peppercorn black mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus p

Optima 2GB USB 2.0 Drive
A 2GB removable USB drive, the Optima 2GB USB 2.0 Drive is easy to use - simply plug it into a USB port. Store or transport documents, photos or music files - or any other sort of file - with ease. This USB drive has a cap to protect the USB plug, and loop to attach a lanyard to at the back for more active use. Works on both Windows and Apple Mac, and on recent Windows systems, it is compatible with Readyboost technology. 2 year guarantee.

LEGO DUPLO Thomas Starter Set
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Thomas Starter Set lets kids role play with their favourite children's TV character, helping Thomas the Tank Engine carry coal around the island of Sodor. The circular track takes him past Callan Station, a windmill and a signal station. The set of 82 pieces includes Thomas, Sir Topham Hatt, tracks, station, water tow

Vidal Sassoon Hot Air Styler
This Hot Air Styler operates on 200W and gently blows warm air to style slightly damp hair. Remain in control with two heat and speed settings, and universal voltage. A curl release switch and cool-tip mean easy styling, while a handy swivel cord ensures your hair is the only thing that gets curled.

S&C Three-tier Stand for up to 37-inch TVs Black Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN322125/BKI model is a three-tiered, blackened aluminium and black glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 47-inch televisions. The glass is toughened safety glass, so it can take the

Oakham 3 Seater Fabric Plum
A traditional shape with its high back and roll arms, the Oakham three seater sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in rich plum to match a broad range of decors, this UK-made sofa has pleat detail on the upper back that adds a smart finish.

Oral B Professional Care 500 Toothbrush
Oral-B Professional Care 500 removes twice as much plaque as a manual toothbrush and operates in one mode (Clean). Its 3D technology, timer and pressure sensor ensure a brighter, cleaner smile, and it includes two precision clean brush heads. With a 10-day charge life it is convenient and energy efficient, and it comes with a 30 day satisfaction money back guarantee and two year guarantee.

BaByliss Thermo Ceramic Rollers
Products from industry leaders BaByliss are the choice of professionals. For perfect salon curls, you need BaByliss Thermo Ceramic Rollers. Heated rollers are the choice of hairdressers for achieving curls, waves and volume. This styling kit contains 20 high heat ceramic flocked rollers for fast, gentle curl formation and a gorgeous shiny finish. With ultra fast heat up, they're ready to use in just 4 minutes and they have variable temperature control to suit different hair types - hotter for thicker hair u

Travel Scrabble Deluxe
A travel version of Scrabble that will test your vocabulary knowledge as each player tries to outwit the next. Includes clip-in tiles and letters that won't slip or spill while on the move. For 2-4 players. Suitable for children aged 10+.

Duracell Power Pix AA Batteries Pack of 4
Suitable for all appliances requiring an AA battery.

Ecoiffier Construction Trolley
This multi-level construction trolley has everything your little one might need to fix leaks, cracks and build supports. Miniature accessories include drill bits and screwdrivers. Wheels make it easy to push from job to job! Suitable for children over 18 months.

Ross 32" Fixed LCD Wall Mount
Suitable for televisions from 23" to 32" and up to 35 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.

Sony DVD-RW Blank Disks 25 Pack
A pack of 25 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Lausanne Regular Sofa Natural
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Minky Drawstring Ironing Board Cover
Minky Ironing Board Covers are pretty, functional and will fit most standard bullet shaped ironing boards. They're designed to make ironing less of a chore. The Minky Drawstring Ironing Board Cover will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. It has an easy tie drawstring fastening for quick, simple fitting. The Minky Drawstring Ironing Board Cover is 100% cotton.

Philips Portable CD/FM Player AZ102S/06
A compact portable music player, great for someone who needs to move around with their music. It has a dynamic bass boost to fill a small to medium-sized room with deep notes. It offers a range of playback options - CD, CD-R, CD-RW - FM radio, and it has a line-in jack, so you can play music off a portable MP3 player as well. It can run off mains power or, for portability, off six LR14 batteries. Comes with a 12 month guarantee.