Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Pink Musical DJ Junior
The pink Musical DJ Junior is an educational toy that's also plenty of musical fun! Children can develop their musical and performance skills as they play, egged on by the delightful sounds they can draw from the toy. The DJ Junior comes equipped with a microphone - your child can sing into it and watch the graphic equaliser light up in response. The bright, multi-coloured piano keys work just like a real keyboard, so kids can play along to pre-recorded melodies or, as their creativity and confidence grow,

Tu Plain Chenille Throw Natural
Pamper yourself with this comfy chenille throw for the bedroom or lounge. Use it to snuggle up, over your bed for extra warmth on those cold winter nights. Dry clean only.

Sainsbury's Foldable Crate
This polypropylene black and grey crate is the perfect storage solution. Its durable plastic allows it to hold a considerable weight and handles make moving it easy when loaded. Collapsible, the crate stores flat and is easy to clean - a quick wipe down is all it takes to make this foldable crate gleam again.

Oral B Pro White Brush Head 2 Pack
Get your teeth gleaming white with these two Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

LEGO City Crawler Crane
With its rugged working treads and massive rotating boom, the LEGO City Crawler Crane can go just about anywhere and lift just about anything! Thanks to its authentic construction vehicle details, it's ready for all the heavy-duty lifting your construction site needs. The crane features moving tracks, a working lifting mechanism, 2 mini figures, house section and barrier - and the crane rotates 360 degrees. The set contains 481 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DU

BT Graphite 1100 Phone
Aside from having stylish slimline looks, BT's Graphite 1100 is one of the most eco-friendly phones out there, with significantly reduced power consumption. It features a 50 name-and-number phone book, hands-free speakerphone, last-10 number redial, caller display and a call list of the last 40 callers. Additional features include secrecy button, LCD display, earpiece volume control, alarm, call timer, keypad lock, a choice of five ringtones each for base and handset and a ringer volume control on base a

Tu Large Stainless Steel Mixing Bowl
Create fantastic cakes and brilliant food in this large mixing bowl from the Sainsbury's Tu range. Made from stainless steel, with a mirror finish inside and satin-finish exterior, you'll be able to whip up a treat in this large 24cm wide and 14.2cm deep bowl. Dishwasher and freezer safe, it also has a tapered grip at the top so you can firmly hold onto it as you mix.

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Tomy Aquadraw Classic
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided, as the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! Adorned with numbers and letters to encourage learning this Aquadraw is fun and stimulating. Designed for children 18 month

Bristan Java Bath Tap
Made from durable brass with a handsome chrome finish, the Bristan Java Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Java Bath Taps carry a 5 year guarantee and work well with most designs in the exciti

Christy Kiro Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Duvet Cover will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried f

Intempo Silver iPod Dock IDS-01
On the hunt for great looks, high-quality sound and excellent value in a speaker system for your iPod? The Intempo IDS-01 fits the bill. Styled in cool metallic silver, the twin 6W RMS speakers give you excellent sound across a wide range, while 3D Super Bass Design produces rich, resounding bass tones - which means you get great, full sound. The IDS-01's integrated iPod dock will both power and charge your iPod, even while it's in use, ensuring that the music never stops. Even if you don't use an iPod, th

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

SanDisk 4GB M2 Memory Stick Micro
For use with Sony Ericsson Mobile phones, this 4GB micro memory stick can fit up to 1000 MP3 files or 22 hours worth of video. Providing plenty of storage in a tiny package.

Salter Silver Glass Kitchen Scales
The Salter Silver Glass Kitchen Scale has a hygienic, easy to clean platform of toughened glass with metallic fittings. It is designed so you simply place whatever you want to weigh directly on the platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read digital LCD display. The Salter Silver Glass Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best o

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Ludlow Accent Chair Sage
Contemporary and curvy, but with a nod to classic designs of the past, the Ludlow accent chair in muted sage green will complement almost any exiting room decor. It's got a sprung seat with foam cushioning, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift its body well off the floor and reversible rear cushions ensure a long life.

Lausanne Regular Sofa Mocha
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Sony White Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have white earbuds with a translucent white finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Le Creuset 22cm Cast Iron Round Casserole Dish Almond
This 22cm, 3.3L casserole dish in an almond finish is ideal for stews, casserole dishes, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cook

Tefal 2400W Aquaturbo Steam Iron
The Aquaturbo Steam Iron features a scratch-resistant ceramic auto clean soleplate, which ensures no residual dirt is left on the iron to mark any future clothing. It's also got the ability to add extra steam to get out even the toughest denim creases, while the vertical steam function is handy for steaming clothing already hanging. The iron also features an anti-drip system, quick-fill and auto-steam control.

Nano Armband (MB769G/A)
A great way to carry your iPod Nano while exercising is the iPod Nano Armband from Apple. Fully velcro-adjustable, this armband will fit a wide range of arm sizes, and will keep your iPod and cables neatly in place while you exercise. People who wear their iPods on their waistbands or elsewhere often get cables tangled while exercising, and the armband keeps them out of the way. Comes in a neutral grey, so it will go with all the iPod colours and whatever colours you may be wearing. It also accommodates th

Hot Wheels Power Laptop
Encourage learning with the Hot Wheels laptop. Fifty English and 10 Spanish activities including vocabulary training, memory games, logic, maths and music puzzles. A speedometer will tell you how fast you're travelling as you tear along the track in the hair-raising racing game. An LED backlight illuminates the screen and cool music effects will keep kids entertained as they learn and play. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 5 years.

Simplehuman Carrier Bag Bin
We all accumulate shopping bags, stashing them away in cupboards with intentions to re-use them, but the reality is we rarely do. This eco-friendly bin is the perfect solution! A wall-mounted bin and plastic bag store in one, it keeps bags tucked neatly away, before you re-use them as bin liners. The bag store can hold up to 50 bags, freeing up your cupboard space for more useful products. When you want to use them as bin liners, hook the handles over the arms and you're away. A wipe-clean drip tray catche

Remington Shine Therapy 2000W Dryer
For easy, convenient drying you need the Remington Shine Therapy 2000W Dryer to style your locks at a temperature setting best suited to your hair type. With a range of professional features, a powerful 2000W motor and three heat and two speed settings (plus a cool shot function to set hair in your chosen style), it's a terrific hair dryer, but Remington's exclusive Shine Therapy technology means there's even more! This dryer features a patented, heat-activated delivery system that emits a mist of blended

PURE Chronos iDock DAB/FM Clock Radio White
From PURE, leaders in digital radio, comes a combined DAB digital clock radio and iPod docking system that's packed with features - and yet easy to use. Smart and compact, it's perfect for the bedroom, study, living room - just about anywhere in your home. Just pop your iPod into the dock and enjoy your music collection in high-quality stereo sound - the Chronos iDock charges while the device is playing, so no need to worry about battery power. You can also catch up on the latest music, sports news and deb

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

Sainsbury's Mattress Protector
Mattress protectors can improve the comfort of your bed while protecting your mattress at the same time, making them an essential part of any bedding set. This white quilted mattress protector is machine washable, making it suitable for everyday use. Its synthetic filling makes this product ideal for any one who suffers from feather allergies.

Sony White Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have white earbuds with a translucent white finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Sabichi 24cm Stockpot
Enjoy cooking with this heavy-duty 24cm stockpot and lid from Sabichi. Made from shiny stainless steel it is straight-sided and is suitable for use on gas and electric hobs. A 3mm encapsulated base allows for even heat distribution so you're less likely to burn your food. The tempered glass lid has a steam vent and a stainless steel handle. Easily cleaned as it is dishwasher safe, it will make a great all-round, everyday cooking pot. 2 year guarantee.