If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Sylvanian Families Sister at Home SetRushbrookes Flamenco Blue ApronPavilion Extending Dining TableMicroplane Fine Ribbon GraterSainsbury's Lexmark 32 and 34 Black Ink CartridgeKenwood Hand MixerTu Grey Radio Controlled Alarm ClockLausanne Corner Chaise NaturalRemington Wet 2 Straight Slim StraightenerMega Brands Neo Shifters DupliconGallery Cambridge Mantle Mirror SilverNintendo DSi Handheld Console WhiteJVC Purple Gumy Air Cushion HeadphonesTu Large ColanderPanasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera RKenwood kMix Hand Blender BlackMega Bloks Fill and Dump WagonCloudy Field Wall ArtRowlinson Hideaway HouseTu Diamond Pintuck Cushion BlackVidal Sassoon Hot Air StylerHoover Cylinder BagsVerbatim Printable CD-R Blank Disks Spindle of 25Universal Keyboard StandSainsbury's Mattress ProtectorConstellation 28" Trolley Case Leopard PrintOak 3 Tier Shelving UnitTerence Conran Medium Pie Dish and Black BirdSigma Topline 7 Function Cycle ComputerInfantino 2 in 1 Tummy Time and Cot Activity Mirror
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Salter Silver Glass Kitchen Scales
The Salter Silver Glass Kitchen Scale has a hygienic, easy to clean platform of toughened glass with metallic fittings. It is designed so you simply place whatever you want to weigh directly on the platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read digital LCD display. The Salter Silver Glass Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best o

Tu Fitted Sheet Plain Non-iron Pink
This convenient non-iron fitted sheet in pink is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Abbey 6 Drawer Tall Boy
Narrower than the 4 drawer chest, the Abbey 6 Drawer Tall Boy fits into spaces where its broader brother can't, while providing plenty of storage. Made from solid sustainably sourced pine, stained an attractive mellow brown, with solid wood handles, it features bevelled edges to the drawer fronts and top to create a stylish piece of furniture that matches the rest of the Abbey range of bedroom furniture. Self-assembly is required and note that it is your responsibility to ensure that any products you

Vivo Large Tumbler Green
Villeroy & Boch is known for its classic designs and has recently brought out the Vivo range, which features modern, distinctive designs. This green tumbler curves in and out and has a fun, moulded shape. Slimmer on the top with a weighty bottom, the glass is perfectly balanced and is suitable for a range of drinks.

Kids Camping Ready Bed Girls
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Different by Design Egyptian Cotton Flat Sheet Cream
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

Hoover Alyx Pets Vacuum Cleaner
The Hoover Alyx Pets Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 1800W motor provides 230 air watts of variable suction for a variety of household jobs. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the clear cylinder allows you to assess the vacuum's remaining capacity at a glance, although there is also a "full" indicator as well.

Rocky Coast at Sunset Wall Art Set of 3
Bring the natural beauty and tranquillity of a beach at sunset into the comfort of your sitting room! The play of sunlight on the water and the span of the rocks stretching into the distance will lend an organic note to any interior setting. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Philips Rotary Shaver 8260
The Philips Rotary Shaver 8260's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

Fisher Price Imaginext Fire Truck and Tower
Go on fire safety missions with this fire station activity toy. A multi-level fire tower and fire truck are on hand to complete the adventures suggested to you when the action figure is placed on the 'activity hotspot'! An extendable ladder, retractable hose and flashing lights and sounds all add thrills to this interactive toy. Requires 3 x AA batteries (not included). Suitable for children aged 3-8.

Philips 4.5-bar Steam Generator
Ready to use in less than 2 minutes, this iron combines maximum steam output with high pressure to give exceptionally fast results - even on difficult fabrics. Continuous steam output of up to 110g/minute is achieved thanks to the small amounts of water that are pumped into the boiler each time. The specially designed soleplate combines superior ceramic coating for smooth gliding on all fabrics and carefully designed vents for powerful crease removal. Comfort is a prominent feature of this iron.

Revlon Hollywood Mirror
The Revlon Hollywood Mirror is the ideal mirror for make up application. The 4 white lights around the edge give a soft, balanced lighting effect - perfect for applying all sorts of make-up, as shadows from overhead lights or windows can cause you to apply unevenly. The unit is stylish in glass and chromed steel, and offers a swivelling double sided mirror. One side is regular, the other offers triple magnification for close up details. The mirror folds flat for storage, is wall mountable, and runs off ma

PURE Siesta DAB Alarm Clock Radio
If you like waking up to your favourite radio station, you should definitely consider this product from Digital Audio Broadcast (DAB) experts, PURE. The entire product has been designed with functionality and the environment in mind, but still looks great. It works as a multi-function alarm clock with a sleep timer. A range of settings gives different wake-up times for weekends and weekdays, while there are also different sounds for different alarms (DAB radio, FM Radio, or a simple tone), and it has fully

Metronic Eco Zapbox Digital Set Top Box
If you love TV and are keen to be Green, this set top box with Freeview's 40+ channels is for you. Built with the environment in mind, it has an ultra-low standby power consumption of less than 0.1W. Still packed with features and easy to use, this is a great option to increase your viewing options. It offers all the useful Freeview extras, such as DVB subtitles, a seven day electronic program guide, widescreen aspect ratio, and interactive services. If you have children, a parental lock feature lets you c

Kenwood Smoothie Maker
You can have smoothies on tap with this shiny chrome-effect smoothie maker by Kenwood. With two speed settings and a pulse function it's up to you exactly how pureed you like your fruit cocktail to be. A tap at the base of the mixing jug means you can distribute fresh mixed fruit without any sticky spills or leaks. A recipe card is included to inspire your blending possibilities, and with a glass crushing option you can mix up tasty cocktails! A 360 degree spatula stick makes sure your smoothie is fully bl

Tu Fitted Sheet Plain Non-iron Green
This convenient non-iron fitted sheet in green is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Le Creuset 18cm Casserole Dish Granite
This 18cm, 1.8L casserole dish in a granite finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookware always

Hannah Montana Airbrush Nail bar
Add a touch of Hannah Montana glamour just like Miley Cyrus does with the Hannah Montana Airbrush Nail Bar. Get creative and design some fabulous nails for yourself. Choose your colour and use the motorised stylus to airbrush the shade on to a set of blank false nails. Embellish your design with a selection of dazzling nail jewels, stencil on a shape or two and presto! Instant super star glamour! The nails are easily removed afterward, so your secret identity will remain safe! The set includes the hand

Easy Karaoke Classic Ballads
Beat the recession by organising a fun karaoke night in! Easy Karaoke Classic Ballads is a set featuring loads of hit love songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Guitar Hero World Tour Guitar Bundle for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Sunset Wall Art
Bring the natural beauty and tranquillity of the sea at sunset into the comfort of your bedroom or lounge! The play of sunlight on the water and the peacefully rippled water will lend an organic note to any interior setting. The canvas measures 100 x 40cm. The MDF wood frame is resistant to warp, moisture and compression.

Lox Armoured Cable Lock
This hardened steel lock offers a good compromise between security and flexibility. It is a high strength twisted steel cable on the inside, and then for added protection, features a coat of armour - hardened steel links surrounding the length of the cable, doubling the security while keeping the package flexible. The cylinder of the lock is pick and drill resistant, and the whole lock is covered in a durable vinyl compound to protect the lock from the outside.

Tu Solid Oak 4 Aperture Frame
Treasure your memories and keep them on display in this Tu Solid Oak 4 Aperture Frame. This photo frame allows you to put 4 of your favourite snaps on display at all times. The frame comes with a cream mount and can be hung on the wall - all wall fixings are included.

Braun LS5100 Silk and Soft Battery Ladyshave Pink
This Braun Battery Powered Ladyshave features a number of innovations specifically designed to make the process easier, quicker and more efficient. It has a floating foil shaver which hugs the skin and moves to follow the curves of your body, allowing it to remain in contact with your body the whole time. EasyGlide technology spreads out the pressure very evenly, reducing irritation. An integrated long hair trimmer allows you to trim any longer hair, either to style it or in preparation for shaving. Option

Breville VHB024 Hand Blender
The Breville VHB024 Hand Blender is a handy, simple yet sophisticated handheld blender for pureeing, chopping and mixing. The attractive, plain white exterior makes this an appliance you'd be proud to display in your kitchen, while the two-speed motor allows you to whiz up ingredients at your chosen rate. The blender comes with a plastic beaker for use with the handheld device. The Breville VHB024 Hand Blender carries a 1-year manufacturer's guarantee.

Belkin Sonic Wave Silicon Sleeve for iPod Nano Pink
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Sonic Wave Silicon Sleeve for iPod Nano. This sexy two tone pink and white textured sleeve will fit any 4th generation iPod Nano. The sleeve's design allows access to the ports and dock connector. The Belkin Sonic Wave Silicon Sleeve for iPod Nano is durable and strong and carries a lifetime manufacturer's guarantee.

Garmin Nuvi 1340 Sat Nav
The Garmin Nuvi 1340 is a great little GPS device for navigating your way through traffic or on foot anywhere in Western Europe (including the UK or Ireland). This model has a wide screen for easy viewing of maps. Its bright touchscreen makes it easy to use and it's small enough to slip into a bag or pocket. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient rou

Sainsbury's Epson T061 4-Ink Cartridge Multipack
The Sainsbury's Epson T061 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T061 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Ross LCD Plasma Cleaner
Clean your television or computer screen with this specially designed cleaner. With a bottle of fluid and two washable micro fibre cloths provided, you can get your flat panel screen shining within a couple of squirts