Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Jamie Oliver Classic Flavour ShakerSony Cyber-Shot DSC-W220 12.1 Megapixel CameraKenwood Chef ClassicBelkin Clear Acrylic Case for iPod NanoVax AAA Spring Clean Carpet Cleaner Solution 1.5lBelkin Tune cast II FM TransmitterStrata Smart Storemaster BoxIn the Night Garden RockerCars Deco Storage BoxPhilips Series 6900 Shaver Replacement HeadLEGO City 4 Wheel Drive with Horse Trailer4 Drawer Slatted Bamboo Narrow Unit Dark StainTu Fitted Sheet Plain Non-iron GreyBreville 5.5L Slow CookerS&C Three-tier Hybrid Bolt-on Stand for up to 50-inch Epson T080 Yellow Ink CartridgeChef'n Palm BrushMio Navman Spirit 500 Traffic Regional Sat NavSally Toddler DollTu Fitted Sheet Plain Non-iron CreamLe Creuset 26cm Cast Iron Grillit GraniteMetronic 320GB Set Top Box and Digital Video RecorderCity Skyline Wall ArtWall.E Learning LaptopPavilion Extending Dining TableReady Steady Cook 3 Piece Hard Anodised Cookware SetEcoiffier Bubble Cook KitchenCanvas Double WardrobeSainsbury's Basics 4 Slice ToasterApple iPod Nano 8GB Orange
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Microplane Classic Zester
The Microplane Classic Zester is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything from citrus rind to chocolate or hard cheeses like Parmesan and Pecorino. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe.

Peppa Pig Deluxe Playhouse
Fans of the hit children's television show Peppa Pig will love this Peppa Pig Deluxe Playhouse! The double storey playhouse opens up completely so you can see what goes on inside - or fasten it shut to take it to a friend's house. It even has a carry handle on top. Now kids can visit Peppa in her house and play with the family. Put Peppa in the bath or prepare a meal in the kitchen with Mummy Pig. Put George to bed in his bunk upstairs or let Daddy Pig relax with a newspaper on the lounge furniture. There'

Rollipop Starter Set
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Puzzle Extra - Egyptian
Have fun building a 1000 piece 2-dimensional puzzle that can then be stacked onto the display plinth provided to reveal a secret 3-dimensional image. If putting each of this fun puzzle together isn't enough, once displayed it's possible to paint the front image with the paint applicator provided. Perfect for fans of all things Egyptian! Suitable for children aged 12+.

K'NEX Amusement Park Series - Octopus Ride
This fun octopus ride will keep children stimulated for hours. Over 450 parts must be pieced together to create a miniature octopus ride. Complete with a motor to turn the ride once successfully completed. Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 7 years this K'NEX Octopus Ride requires 2 x AA batteries.

Tu Zebra Rug
This Tu Zebra rug in jazzy black and cream will enhance any room. Its funky animal print would look great in any contemporary scheme and because it's made from 100% wool, it has a soft, velvety pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Sony ICF-C1IPMK2B iPod Dock
A simple, compact and slick iPod dock sound system, this player also features some useful additions such as remote control and an AM/FM radio- giving you more flexibility over what you listen to and how you control it. In addition there's an alarm function, allowing you to wake up to your favourite radio station or iPod track. Mornings need never be dull again! 3W speakers provide enough sound to fill a small room or provide plenty of background music for larger rooms. The remote control gives you full a

S&C Three-tier Stand for up to 37-inch TVs Glass and Aluminium
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN321535/CLI model is a three-tiered, aluminium and clear glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. The glass is toughened safety glass, so it can take the weight of

Morphy Richards Essentials Jug Kettle Stainless Steel
A smart stainless steel kettle to add a touch of modernity to any kitchen. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users. A rapid boil element means you never have to wait long for your much needed cup of tea! Blue illumination in the water gauge gives it a modern edge and means you can easily see at a glance if you have enough water for your cuppa. Easy to clean and descale owing to the concealed element, this kettle also has a remov

Jamie Oliver Classic Flavour Shaker
The Jamie Oliver Classic Flavour Shaker is a fantastic alternative to a pestle and mortar and can be used to create meat rubs, marinades, dips or oil dressings. So easy to use, just put your larger pieces in first such as garlic cloves, pop the ceramic ball, screw the lid and start shaking. The more you shake the more the pieces will crush and become smaller. Then open it and add the herbs next and then the liquid last. Designed to release flavour from whole spices, herbs, garlic, nuts, citric rind, lime

Fisher Price Amazing Animals Train
This motorised train comes with 3 animals that sing, light up and perform various activities such as rattle, click or chew. Older children can have fun pulling this little train around themselves. Requires 3 x C batteries (not included). Suitable for children aged 6 months+.

Tu Double Silver Plated Frame 4x6"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Sanyo Digital Widescreen 23L Microwave Oven and Grill Silver
This family microwave is perfect for cooking large meals fast. Its 900W of power make for quick, hot meals. With 8 power levels, a 99 minute digital time and an easy touch button interface, this microwave is simple and efficient to use. Defrosting is a built in function as is the grill option so you can cook, crisp and brown foods too. One year guarantee.

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

Apple Dock Connector To USB 2 Cable
A USB cable to connect your iPod to your computer. Required to upload tracks to the iPod and charge the player. Perfect if you've lost the one supplied with the iPod, or just want a spare.

Toshiba SD390E HDMI DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-390 DVD player. With DVD upscaling (720p, 1080i and 1080p), high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input, and will actually improve the quality of your standard DVD content. The REGZA Link means your remote control can

Different by Design Bath Mat Pebble
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Philips Stainless Steel Jug Kettle
Help save the environment and your bills by using this stylish brushed metal, energy-saving kettle by Philips. With its cup gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this 1.7L kettle has an automatic shut-off feature, dou

Maxell Crystal Budz Headphones Pink
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut pink Swarovski crystals that twinkle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Jamie Oliver White Tiny Sorts Jug
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher and microwave safe. This classic and durable jug will look beautiful on any table and serve you well for years to come.

Apple iPod Nano 8GB Green
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Prolux Small Sail Shower Screen
The Prolux Small Sail Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the sail shaped screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 137.5 x 75cm, it is the perfect size for a s

Abbey Dressing Table Mirror
The Abbey Dressing Table Mirror is made from solid, sustainably sourced pine stained an attractive mellow brown, and is designed to be fixed on top of a dressing table or chest of drawers. The mirror tilts and its bevelled edges are designed to match the rest of the Abbey bedroom furniture range. Some self assembly is required.

Russell Hobbs Urban 2 Slice Toaster
With a brushed satin design and stainless steel end panels, this Russell Hobbs Urban 2 slice toaster looks as good as it toasts. The extra wide slots mean thick bread can be toasted easily and it also has reheat and frozen settings for cooking bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, a carriage travel layer with extra lift for small bread and a removable cru

Different by Design Bath Mat White
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

Minster Accent Chair Elliot Stripe Plum
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions, so comfort is assured. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order furniture please o

Gordon Ramsay Regular Roaster
Bring your cooking right to the table with this premium large rectangular roaster from the Gordon Ramsay range at Royal Doulton. Made from thick durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 40cm x 29cm and holding 6.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it ea

Epson T0551 Black Ink Cartridge
The Epson T0551 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0551 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Gormiti Island of Gorm Playset and DVD
The island of Gorm playset's features allow kids to create their own adventures on the island of Gorm. The set includes five island pieces, a sky platform refuge, a game board with detailed visual cardboard cut outs from the Silent Forest and three collectible figures. Compatible with all Gormiti playsets, sold separately. Suitable for ages four and up.