Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Meccano Build & Play IR CarKidiZoom Digital CameraLEGO Creator Propeller Power6' Pool TablePanasonic Combi Microwave 27L Stainless SteelMicrosoft Wireless Optical Mouse 2000De'Longhi Icona Kettle RedJamie Oliver Denim Oven GloveRoss Performance 3m SCARTRowlinson Wheelie Bin StoreRowlinson Garden DresserRavenhead Kilner Clip Top Glass Jar 1LTu Dinosaur CushionSeagate FreeAgent Go Silver 320GB Portable Hard DriveAmefa Monogram Florida Stainless Steel 32 Piece Cutlery SeMr Men Mr BumpTu Slow Close Toilet Seat WhiteChristy Peony Duvet CoverSupreme Soft Grip Pasta InsertSony CD Jewel Case 20 PackBody Sculpture Soft Neoprene Dumbbell Tree 20lbBristan Sonique Bath and Shower MixerLG 30l Wavedom Microwave Combi Oven SilverSainsbury's 4 Drawer Divan BaseChristy Elliot Throw Soft GoldTu Contrast Faux Silk/Velvet Eyelet Curtains Cream/BlackLunch on the Go Lunch BoxBelkin High Speed Internet Modem Cable 4.6mJamie Oliver White Tiny Sorts JugVerbatim DVD+R Blank Disks Spindle of 50
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Western Digital My Passport Essential 320GB Portable Hard Drive Red
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Oakham 2 Seater Fabric Plum
A traditional shape with its high back and roll arms, the Oakham 2 seater sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in rich plum to match a broad range of decors, this UK-made sofa has pleat detail on the upper back that adds a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your

Revelation Oregon 22" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 56 x 42 x 22cm, (22 x 16 x 8") it features a single stem handle with a push button locking mechanism.

Milton 5 Drawer Tallboy
Part of the Milton bedroom range, this slim line tallboy has 5 vertically stacked drawers, all with wooden button knob handles in the same solid ash as the body. Perfect for underwear, beauty products, books or other small items. This lovely unit is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the r

Oral B Flexi Soft Brush Head 8 Pack
These Oral B Flexi Soft Brush Heads come in a pack of 8 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Meccano Spykee Mini Vox
Meccano Spykee Mini Vox is the ultimate interactive cyber companion. He moves, attacks and dances in response to voice commands. An iPod dock allows him to play and dance to music of your choice, and programmable via USB. Mini Vox can be positioned into different poses and he makes multicolour facial expressions The Spykee Mini Vox set contains more than 20 metal parts needed to build the robot; tools, assembly instructions and an electric motor which runs on 3 x AAA batteries (not supplied).

Edublocks - 16 pcs
A young architect's mind can be aided with having 16 pieces of Halitit Edublocks at their disposal. These large, durable and machine washable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Oral B Pro White Brush Head 4 Pack
Get your teeth gleaming white with these four Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

LEGO Creator Propeller Power
Take to the skies and perform amazing aerobatics with LEGO Creator Propeller Power - the propeller-powered airplane with working landing gear. The 247 piece set can be rebuilt into a harrier jet or a fast helicopter, and includes instructions for all 3 models. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and develops a sense of accompl

Bosch TAT6901GB Stainless Steel Private Collection 2 Slice Toaster
The Bosch Stainless Steel two slice Toaster isn't just a toaster; it's a designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof stainless steel with black trim, this marvellous device has variable width slots for varying slice thicknesses and a maximum power rating of 900W.

Tenn Cool Flow Gents Long Sleeved Cycle Jersey
A cycling jersey designed for the serious cyclist, this sleek black and silver jersey is constructed of a special polyester weave that is extremely effective at drawing moisture away from your body, helping to keep you dry. With an elasticised, gripping waist, it will stay in place for the duration of your cycle, and won't creep up like many other products. It has three rear pockets, two large, and one perfect for a mobile phone and the sleeves are elasticated to prevent creep-up. The full-length zip is h

Tu Pirate Rug
This plush Tu Pirate rug is a must have for any little captain's bedroom. In royal blue with a skull and crossbones pattern, it will delight youngsters and match just about any boyish colour scheme. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

Sainsbury's Basics 1.7L Cordless Kettle 2200W
A no frills kettle with a removable scale filter. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The water level (to 1.7L) is marked on both sides of the handle as well, making it easy to use both left or right handed.

BT Freestyle 310 Twin Handset Phone
This set comprises two smart-looking BT Freestyle 310 phones. These popular handsets have nice large buttons and a colour displays, which are easy to read and use. The directory can store up to 100 names and numbers, the call log stores up to 30 calls and there is a 20-call dialled numbers log. Caller ID, call waiting and SMS messaging are available, subject to your line subscription. Fully charged, the phones offer 10 hours' talk time and 100 hours' standby, with a 50m indoor and 300m outdoor range. Othe

Belfield Clara Chenille Floral Plum Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These soft, plum coloured curtains are decorated with a rich purple flower and leaf design. The curtains have been lined, which will help reduce draughts when drawn, block out more light than unlined curtains and give a fuller, heavier feel. Pencil pleated for a gentle ripple effect when open or shut, these curtains are dry-clean only. A curtain pole and fixtures and fittings will need to be

Russell Hobbs Glass Jug Kettle
The Russell Hobbs Glass Jug Kettle will look great in any modern kitchen. Gorgeous and lustrous in smoky black glass and brushed silver, it will add sophistication to your morning coffee routine. The soft touch handle makes it comfy to grip, while the 360 degree, multidirectional base means it's easy for both right- and left-handers to use. The lid opens fully, making it easy to fill, and limescale is greatly reduced by the removable, cleanable filter and easy-to clean base with concealed element. This rap

Nicky Clarke Desired 2000W Professional AC Hair Straightener
The Nicky Clarke Desired Professional Hair Straightener features ceramic floating plates, which help create long lasting, perfectly straight hair. They've got variable heat settings up to a maximum of 230C and as they're multi voltage they're ideal for use abroad. In addition the cord swivels, it's got a cool tip and auto-shut off - in short, the desired travelling companion.

Doctor Cook 3 Piece Pan Set
Good quality cookware needs to be light, safe and easy to use and this set of three pans from Dr Cook aims to be just that. The first thing that strikes you about these pans is their curved handles. Straight handles means the user needs to bend their wrists, but these pans ensure your wrist remains straight. They also ensure you have a very strong hold on the pans with a thumb grip at the top and flat side panels to stop your hands rotating. The handles and knobs on the lids have a silicone coating that p

Philips DAB Clock Radio AJB4500/05
This smart DAB clock radio is packed with useful features and extras. Aside from displaying the date and time, it can be set to wake you to the radio or an alarm (with steadily increasing volume for a gentle awakening). The DAB features Smart Scan, which automatically searches for available stations in your area, and scrolling text (which can be paused) with song and station information. Meanwhile, the FM radio has digital auto tuning and there are 20 station presets. The backlit LCD display won't keep yo

Draper 13 Piece Flat Wood-Bit Set
This set of flat wood bits is made from high quality, carbon tool steel, hardened and tempered for extra durability. All bits have a 6mm shank for use with most power drills. A must-have for carpenters who need to bore bigger holes in wood. Contains drill in the following sizes: 6mm, 8mm, 10mm, 13mm, 15mm, 16mm, 19mm, 22mm, 25m, 28mm, 32mm, 35mm and 38mm. Comes with a 1 year guarantee.

St Tropez Canopy
Protect your patio, deck or veranda from the elements with the Rowlinson St Tropez Canopy. Constructed of quality steel, the gunmetal grey powder-coated frame sturdily supports the lavish retractable taupe-coloured canopy, which is also showerproof, height adjustable and removable for winter storage. The elegant gunmetal grey finish will fit perfectly with any garden or patio scheme. The Rowlinson St Tropez Canopy is guaranteed for 1 year against manufacturing defects. Some assembly required. Care instruc

iDect V2i Single Telephone
This ergonomically designed DECT phone gives you up to nine hours' talk time and 100 hours' standby time. It offers you a 300m handset range from the base, giving you ample freedom of movement while talking. With up to 15 minutes of total recording time on the integrated answer machine and 50 name and number memory storage, this phone is ideal for any home. Other features include a built-in speakerphone, caller display and mute button. There are also 10 different ringtones to choose from and number redia

Microplane Coarse Ribbon Grater
The Microplane Coarse Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a coarse texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Baby Annabell Stroller
With this practical stroller, Baby Annabell can get out and about easily. The stroller has adjustable handles and there is a safety strap to keep her safe. Lightweight and compact, it folds for easy storage. Suitable for ages 3+.

Bratz Lil Angelz Pet Shop Surprise
Bratz Lil Angelz are the latest edition to the Bratz fashion pack - extremely cute newborn Bratz babies! Included in this pack are one Lil Angel and two mystery pets in a peek-a-boo carrier, which adds to the excitement! The set includes a pet bed, pet toys and accessories for hours of fun! Each Lil Angel and Pet are numbered for collectability - no two are the same! Suitable for children over 4 years of age.

Revelation Korat 28" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 89L capacity. Measuring 71 x 49 x 29cm (28 x 19 x 11"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

York Diamond 17.5kg Dial Tech Dumbbells and Stand
A true innovation in the ease of use of weights. Simply dial in the desired weight while the dumbbell is on the provided stand, then pick up the weight! No fussing with screws or collars or loose weight plates. Flexible and simple. Dial up from 2.5kg to 17.5kg in 2.5kg steps. Ergonomic, soft touch rubber handles provide good, comfortable grips to prevent hands from getting sore, while the mid-height stand means you don't have to stoop all the time. The rack also has security loops to keep the dumbbells sec

My Baby Knows
My Baby is very clever; she knows the names of her body parts, her alphabet and can even speak some French. Sometimes when she's feeling playful, My Baby will blow raspberries and play peek-a-boo. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 2 years.

Disney Princess Magic Mirror Game
The perfect gift for your little princess. Wearing a pretty tiara that is included in this pack, your little one can say a wish into the handheld mirror then watch it light up and come alive with Snow White, Cinderella or Belle who will talk and sing one of up to 15 songs and sayings. Requires 2 x AA batteries (not included). Comes with a 6 month guarantee. Suitable for children aged 4 upwards.

Culinare One Touch Can Opener Original
The Culinare One Touch Can Opener Original is the handiest tin opener around. It automatically opens cans with a single touch - just pop it on the lid of a tin and press the button. The magnetic attachment keeps hold of the lid until you release it, and the opening mechanism carefully smoothes the top of the can, eradicating sharp edges for a safer kitchen. Best of all, it works on most tin sizes. Ideal for users with limited hand mobility, it's the perfect kitchen gadget. In clean, classic white and wit