Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page De'Longhi EC330S Pump-Driven Espresso Maker Stainless SteeBaby Born Boy with Magic PottySuffolk Bedside TableHigh School Musical Headset and MicrophoneRowlinson Arran ArbourSamsung U5 4GB MP3 Player WhiteDyson Car Cleaning KitPuzzle Extra - Hannah MontanaGunn and Moore Cricket BagFuji Finepix F200EXR 12-Megapixel 5x Zoom Digital CameraBraun Series 199 ShaverBratz Lil Angelz Pet Shop SurpriseJones Jazz Alarm Clock CreamKids Camping Ready Bed GirlsAura Bedside TableOperation Silly SkillKen Hom 36cm Non Stick Carbon Steel WokEdge Electronic DartboardJVC Green Gumy HeadphonesAntler Padlocks x 2Sylvanian Families Sister at Home SetWilkinson Sword Stainless Steel Digging ForkGordon Ramsay Pudding/Mixing BowlLEGO DUPLO Brick BoxBody Sculpture Vinyl Dumbbell Set 8kgVivo Mug WhiteTu Hard Anodised 5-Piece Cookware SetGallery Ornate Mantle Mirror WhiteBristan Capri Basin TapsSlatted Bamboo Hallway Storage Unit White
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Plum Napoli Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Napoli Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The planter incorporates a lattice extension panel to accommodate climbing plants. The natural timber finis

Le Creuset Rectangular Roasting Tray Almond 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in almond enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Belkin USB2.0 Extension Cable 1.8m
If your can't USB connector can't quite stretch, give it an extra 6ft (1.8m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Easy Karaoke Rock Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Rock Classics is a set featuring loads of hit rock songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Daisy Bedside Table
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Bedside Table has a shelf and a drawer on metals runners with daisy-detail handle and a top broad enough to support a bedside lamp. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly is required. It is your

Dyson DC23 Allergy Bagless Cylinder
Dyson has secured a name for itself as a high quality vacuum cleaner designer and manufacturer, priding itself on creating vacuum cleaners with excellent suction technology that does not diminish over time. This cylinder model is light enough to manoeuvre with ease but with a large enough canister and tool selection that establishes it as ideal for larger homes.

Bakugan Starter Pack
These fun Bakugan marbles from the popular TV series will test kids strategy and co-ordination skills. Three Bakugan Brawlers are included, which pop open to reveal a Bakugan Warrior inside, roll the closed brawler onto a Metal Gate card and the magnetism opens up the marble to reveal a number score, the higher the number indicates the winner! Small enough to carry in a pocket these make a great transportable game both indoors or out. Suitable for children aged 8 and over.

Suffolk Low End King Size Bed
The Suffolk furniture range is made from rubberwood and has a contemporary white painted finish. The Suffolk Low End King Size Bed has a high wooden headboard and matching lower footboard in the same design. Unvarnished wooden slats support the mattress, which is not included. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood is incredibly durable, and is now used extensively in the furniture industry. In addition, a ne

JVC Black Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a deep jet black to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Tu Satin Square Quilt Duck Egg
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic duck egg, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Sainsbury's Basics Hand Blender
This hand blender has a 200W motor for mixing and blending and the mixing stem twists off for cleaning. Perfect for a wide range of kitchen blending and mixing applications, it's quick, and easy to use.

Gelert Camouflage Mummy Sleeping Bag
Sleep in style without compromising on comfort or durability in this camouflage design double layer sleeping bag from Gelert. The mummy-shaped sleeping bag is made from 300gm² of mono fibre/polyester mix. Feel nice and snug while you sleep with its shoulder and zip baffles to stop heat escaping and a comfort hood to place under pillows or it can be used by itself. It is suitable for use in three seasons and has an extreme comfort temperature of -16°C. With an internal security pocket sewn on the inside,

BaByliss Eco Dryer
Products from industry leaders BaByliss are the choice of professionals. Commit to saving the environment without compromising on performance with the energy saving BaByliss Eco Dryer. It dries your hair just as quickly as any 2000W dryer, but consumes only half the energy thanks to advanced heater and airflow technology. Incredibly light and powerful, the Eco Dryer's technology uses an advanced heater and fan design that rebalances the heat and airflow. Ionic conditioning gives frizz-free shine, while 2 h

in-tune Dynamic Headphones IS4
in-tune Dynamic headphones ensure that you hear your music with minimal outside noise interference. The high quality driver units give crisp treble and deep bass in a comfy design. Perfect for everyday use.

South African Poppy Abstract Wall Art
Add a dash of colour to your home with this exotic, abstract South African artwork. The textured work will enhance any design scheme, and the rich poppies will add an organic feel to your living room. The artwork measures 70 x 70cm and is mounted on a durable wooden frame.

Tu Heart Shaped Rug
This Tu Heart Shaped rug is a must have for any little princess's bedroom. In pale and hot pink, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C. Warning: this product contains latex.

Eeyore 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the much loved Eeyore. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and collectible

Tu Damask Rug
This attractive Tu Damask rug in black and tan would look lovely beside a fireplace or on bare boards beside a bed and its soft plush pile means it feels as good as it looks. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

York Diamond R301 Rower
Work out your whole body with this premium rower from York. Boasting a comfortable moulded seat with a smooth roller bearing action, you will be able to use both the conventional rower and also work your upper body. Pivoting footplates make for a natural rowing motion and the height of the footrest can be altered along with adjustable foot straps. Measuring 257 x 59 x 97cm, this rower can also be folded away for easy storage reducing it to just 123cm in length. With 8 fitness programmes to choose from,

Christy Beach Towel Leaf Trail
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A green leaf design makes for a stylish and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Morphy Richards Accents Traditional Kettle Cream
This traditional style stainless steel kettle has been finished in cream for a neutral sleek design. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users while a rapid boil element means you never have to wait long for your cuppa! A water gauge indicator lets you see at a glance how much water is in the kettle, while a safety cut out automatically turns off your kettle should it start to boil dry. Quiet boil technology means the noise of t

York T202 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T202 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 16km/h, it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effective wor

Humax PVR9300 320GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the PVR9300T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 320GB hard drive will store up to 200 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's ver

Tu 3 Tier Round Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Its castors make it easy to push around. Some assembly is required.

Rowlinson Canterbury Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Canterbury Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the roof provides both shelter and shade. Made from sustainably sourced hardwood timber, this attractive arbour has latticed sides to accommodate climbing plants.

Stainless Steel Bird Seed Feeder
The Stainless Steel Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with transparent, durable PVC seed cylinder) blends beautifully with any outdoor design scheme. At 38cm tall, it has a substantial capacity and can be filled with most types of wild nuts and birdseed (consult an expert if you're not sure which types are safe and edible for most garden birds). There's no self assembly required; just fill and hang, retire to a

Le Creuset 23cm Cast Iron Oval Casserole Dish Almond
This 23cm, 2.6L oval casserole dish in an almond finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookw

Cars Tractor Tippin' Game
Inspired by the hit Disney Pixar movie, Cars Tractor Tippin offers racing action. Tip the tractors as Frank the Combine chases McQueen down the track! Suitable for children aged 4+.

HP 343 Colour Ink Cartridge
The HP 343 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 343 ink cartridge - HP Deskjet 460c/cb/wbt/wf, HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet H470/b/wbt, HP Officejet 6205/6210/6215, HP Officejet 6310/6315, HP Officejet K7100, HP Officejet 7210/7310/7410, HP PSC 1507, HP PSC 1510/ HP PSC 1510s, HP PSC 1600/1610, HP PSC 2350/2355/2355p, HP Photosmart 325/335