Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Much like any Sainsburys store on the UK high-street, the Sainsburys Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsburys online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsburys website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsburys website provides some great information on all manner of useful subjects. Not least are the useful Sainsburys recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Belkin Universal Media Reader Black6' Pool TableSainsbury's Claw HammerSony CD-R Blank Disks 25 PackSankey Water Butt Linking KitUniversal Guitar StandGuitar Hero Metallica Solus for Xbox 360 by ActivisionVerbatim Mini Optical Travel MousePush and Ride Alphabet TrainRemington PG350 8-in-1 Grooming Kit5' Air HockeyJVC Red Gumy Air Cushion HeadphonesJamie Oliver Wine Glasses 4 PackMy Baby KnowsApple iPod Nano 8GB OrangeLilbourne Large Sofa Bed NaturalTu Butterfly CushionCatherine Lansfield 300 Thread Count Pillowcase NaturalAddis 3 Piece Storage SetSalter 1036 LCD Kitchen Scale WhiteSprig Adventure Guide Edmund PeakiDect N1i Single TelephoneHomedics Shiatsu Back MassagerFogarty Best Night's Sleep Wool DuvetDraper Fold Down WorkbenchXbox 360 Arcade Console White and Sega Superstars TennisTomy Pop Up Pirate Treasure IslandAndrew Collinge Super Slim Digital StraightenerEKS Mechanical ScalesDirt Devil 12V Hand Held Vacuum Red and Silver
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu 6 Piece Stainless Steel Utensil Set
A stylish, durable, modern looking set of 6 essential kitchen utensils, all matched for style and all with holes for easy hanging storage. The working sections are all highly polished steel, while the handles are fingerprint-resistant brushed steel. The set contains a turner (or spatula), a masher, a spaghetti serving spoon, a ladle, a large spoon, and a large slotted spoon.

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Zap Faux Leather Beanbag Chocolate
Zap has created this stylish, chocolate coloured beanbag for comfortable lounging. Its faux leather exterior can be wiped with a damp cloth making it easy to keep clean. Filled with flame retardant polystyrene beads for comfort and safety. Not suitable for children under 3.

Tu Water Hyacinth 4 Drawer Tall Storage
This set of drawers made from woven water hyacinth reeds and a powder-coated steel frame is wide and deep enough to house beauty products, dry flannels, cotton buds, razors and even toilet paper, making it a great storage solution for the bathroom or bedroom. The drawers are fully removable and sit within a chrome and rattan frame, which is both light and durable. The flat top could be used to store further odds and ends or would fit snugly under a work surface, desk or dressing table.

Philips 4.5-bar Steam Generator
Ready to use in less than 2 minutes, this iron combines maximum steam output with high pressure to give exceptionally fast results - even on difficult fabrics. Continuous steam output of up to 110g/minute is achieved thanks to the small amounts of water that are pumped into the boiler each time. The specially designed soleplate combines superior ceramic coating for smooth gliding on all fabrics and carefully designed vents for powerful crease removal. Comfort is a prominent feature of this iron.

Duracell Plus 2025 Battery
Suitable for all appliances requiring a 2025 battery.

Sainsbury's Towel Charcoal Grey
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Yamaha Pacifica Electric Guitar Kit
Get to grips with the electric guitar with the Yamaha Pacifica Electric Guitar Outfit. This guitar kit contains everything you'll need to get started - or go further - on the road to rock stardom. The award winning Yamaha Pacifica guitar range is known for quality craftsmanship, excellent tone and playability and terrific value for money. The design matches vintage vibe with modern performance, incorporating comfort-contoured bodies, bolt-on neck designs and vintage style vibratos. The cool, black Pacifica

Rowlinson Round Top Arch
Beautify your garden with this Rowlinson Heavy Duty Round Top Arch. Made from sustainably sourced timber, this attractive and sturdy arch has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Heavy Duty Round Top Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Sony Black Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have black earbuds and a translucent black finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Samsung Q320 13.4-inch Laptop Black
Powerful and portable, this laptop offers all the processing power you need in a 13.4-inch screen package. The design is thoroughly modern, with a bezel-less screen for a smooth glossy, frameless effect. The 2.0GHz processor with 3GB of memory will let you run all sorts of programs with no performance problems. The perfect widescreen 16:9 (1368 x 768) aspect ratio displays movies in their native size. The display is also LED backlit, so it's brighter than normal screens, while consuming less power. It also

Sainsbury's Shaggy Chenille Bath Mat Duck Egg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Philips Docking Entertainment System AJ300DB
A super sleek iPod or GoGear docking mini sound system. Perfect for your bedroom or living room. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. Connect other MP3 players via the audio line-in. Listen to FM radio, too - the player remembers up to five stations. The player has 12W RMS of power, and WOOx bass boost technology to fill a small to medium-sized room with wonderful deep notes. Neodymium magnets and a 5 speaker array

Hannah Montana Feature Doll
Have fun singing Hannah Montana's hit song Nobody's Perfect with this cool interactive microphone and doll. Hannah comes with trendy clothes and cool accessories! Requires 3 button cell batteries, which are included in the pack. Suitable for children aged 4+.

Catherine Lansfield 300 Thread Count Pillowcase White Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The clean, white linen of the Catherine Lansfield range is ideal to give any bedroom a sense of simple opulence. Machine wash at 40°C.

Sainsbury's Dark Seagrass 4 Drawer Tall Storage
This set of drawers, made from dark stained seagrass set in a powder-coated steel frame, is wide and deep enough to house beauty products, dry flannels, cotton buds, razors and even toilet paper, making it a great storage solution for the bathroom or bedroom. The drawers are fully removable and sit within a chrome and rattan frame, which is both light and durable. The flat top could be used to store further odds and ends or would fit snugly under a work surface, desk or dressing table.

Body Sculpture Pilates Deluxe Set
With a focus on breathing, muscle tone, body control and wellbeing, Pilates is the complete mind and body workout - and this set has all you need to build strength and stamina. It contains a power band, two 900g toning balls and a 26" gym ball with hand pump.

Masterplug RCD Adaptor
The Masterplug Safety RCD Adapter continuously monitors the power supply to an electrical appliance and cuts off the power within 40 milliseconds if an earth current fault is detected. This is fast enough to prevent a fatal electric shock. Electrical appliances can become dangerous if the wiring becomes loose, or their power cords become damaged or if they get wet. Electrocution is also possible if fingers, wet hair or other conductive bodies enter the appliance. In all these cases the Masterplug Safety RC

Samsung U5 4GB MP3 Player White
This cute little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the white version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function le

Gallery Ornate Mantle Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It's got bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

Tu Fabric Blackout Roller Blind Chocolate
A fully adjustable chocolate-coloured fabric blind with a plastic side pull mechanism. Designed to prevent light creeping through, this blind will help keep a room dark in well lit urban areas or even during the day. It can be wiped clean with a duster or damp cloth. Includes brackets, screws and fitting instructions.

LEGO DUPLO Brick Box
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The perfect starter kit for kids learning to build and play, the DUPLO Brick Box is a great pick and mix selection. A big, durable storage box, it is filled with DUPLO blocks in all shapes, colours and styles, plus a cat, a window, flowers and more. Young builders will have enough for years of imagination, creativity and fun! T

Samsung NC10 Laptop Black
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and black with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

In the Night Garden Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of ready made bright and sunny In The Night Garden curtains are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Tu Red Apron, Single Oven Glove and Tea Towel Set
Get cooking in style with this great Tu Apron, Single Oven Glove and Tea Towel Set. The set consists of two tea towels (one flat and one waffle), an apron and a single oven glove, all in matching red with whites stripes and spots. All the components are made of 100% cotton (except the oven glove's polyester stuffing) and are machine washable. The apron and flat tea towel can be tumble dried. The apron has lengthy straps, so one size fits all.

Premier Housewares Storage Cart
Perfect for storing lightweight items, this mobile cart can be easily moved as it comes with 4 swivel wheels and side handles for lifting. Fashioned out of chromed wire, the 3-tiered cart can be easily wiped clean and is ideal for storing ripening fruit or vegetables when a little extra space is required.

Canon EOS 450D and 18-55mm IS Lens Kit
The Canon 450D is an entry level Digital SLR, offering amazing picture-taking ability in a lightweight, black body. Being a much smaller DSLR than Canon's usual models, it is incredibly light by comparison, but still uses the same range of stunning Canon lenses. Together with a 12.2 megapixel, APS-C sized sensor, the camera still produces amazing photos of a professional standard. Smaller, lighter and cheaper, this camera is a brilliant first digital SLR for anyone learning more about photography or wanting

More Brain Training from Dr Kawashima for Nintendo DS by Nintendo
More Brain Training improves on the original, one of the best-selling DS games ever. For a start, there are more games to play, and new ones at that. As before, you can use the stylus to 'write' the answers on the dual screen display, and also speak your answers into the microphone when you play 'Rock, Paper, Scissors'. As you progress daily through More Brain Training, you will collect achievement stamps that eventually unlock further games. And of course there's Sudoku as well - 100 games of it.

LG 32" HD Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1366 x 768, a contrast ratio of 30,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. In addition, there are different AV viewing modes for movies, games and sport, des