There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Nigella Living Kitchen Set of 3 Dishes CreamZyliss Electronic MultipeelerSalter Stainless Steel Electronic Bathroom ScalesHenry 1100W Bagged Cylinder Vacuum Cleaner with Microtex FBaByliss Travel DryerSainsbury's Shaggy Chenille Bath Mat Clover PinkAmefa Monogram Florida Stainless Steel 32 Piece Cutlery SeBen 10 PuzzleballSamsung LE37B650T2 37" Full HD 100Hz Digital LCD TV BOXO Softworks Salad SpinnerPanasonic SDR-S26 SD Camcorder BlackGordon Ramsay Pie DishMinster Accent Chair Seattle Spot PlumYork Diamond T302 TreadmillAnsty Footstool New Floral CreamBelkin Sonic Wave Silicon Sleeve for iPod Nano BlackK'NEX Amusement Park Series - Octopus RideLEGO City Combine HarvesterBody Sculpture Vinyl Dumbbell Set 8kgSainsbury's Black Ink Refill KitMorphy Richards Jetstream Steam GeneratorSainsbury's Tufted Bath Mat CreamGenoa Regular Sofa Mink BrunoHoney Rattan Ball ShadeJones Bailey Mantle Clock BlackTu Water Hyacinth 4 Drawer Tall StorageSamsung SPF-71E 7" Digital Picture FrameSainsbury's 3 Piece Powertool SetBelkin Screen Overlay for iPod ClassicKids Blue Gelert Sleeping Bag
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Panasonic DAB/iPod Dock Hi-fi SC-PM38DBEB-K
High-quality materials and superior acoustic technology mean that this elegant and compact micro system with integrated iPod dock delivers clear, full sound. The 2x 20W speakers pack plenty of punch and you can play your music from a range of sources, including iPod/MP3 player, CD, DAB and AM/FM radio and directly through the USB port. The integrated iPod dock recharges the device even while it's playing, while the CD player is CD-R/CD-RW/MP3 compatible. You can also connect most MP3 players and play store

Different by Design Hard Anodised 20cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles

Western Digital My Passport Essential 250GB Portable Hard Drive Red
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 250GB worth of data, you can store or backup 62,000 MP3 tracks, 71,000 digital photos, 110 hours of DVD quality video or 30 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Ravenhead Kilner Clip Top Glass Jar 2L
Ravenhead Kilner Clip Top Glass Storage Jars are practical and solid. With thick glass, a sturdy metal clip and sealing rubber ring they can be used to keep food fresh, for jam making or as simple but attractive vases for flowers.

Copper Rectangular Lantern Bird Seed Feeder
The Copper Rectangular Lantern Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance will blend blends beautifully with any outdoor design scheme. At 22cm tall, it has a substantial capacity and can be filled with almost any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

York C202 Cycle
Get a smooth pedalling motion at all resistance levels with this cycle from York. Boasting 18 fitness programme levels and four heart rate programmes, you will be able to push yourself to your work out limits and view your detailed results on the three coloured display showing 9 functions. The silver and blue cycle measures 103 x 55 x 139cm, has a computer magnetic resistance and includes a pulse sensor so you can measure your heart rate. With a maximum user weight of 125kg and an adjustable seat, this cy

Lox Armoured Cable Lock
This hardened steel lock offers a good compromise between security and flexibility. It is a high strength twisted steel cable on the inside, and then for added protection, features a coat of armour - hardened steel links surrounding the length of the cable, doubling the security while keeping the package flexible. The cylinder of the lock is pick and drill resistant, and the whole lock is covered in a durable vinyl compound to protect the lock from the outside.

Le Creuset Rectangular Roasting Dish Granite 26cm
This granite grey Le Creuset roasting dish has been-hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Jamie Oliver Denim Apron
Protect your clothes while cooking with this stylish denim apron by Jamie Oliver. It's very long, so offers good splash protection, features two large front pockets to pop utensils in and has adjustable straps to fit any size wearer.

4 Drawer Slatted Bamboo Narrow Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall this unit looks fresh and clean in painted white bamboo. Four fully removable drawers provide storage for your bedroom and bathroom bits and bobs. Requires some self assembly, easy to follow instructions are include

Nerf Tech Target Set
Practice your target skills with the Nerf Tech Target Set, in which points are scored by correctly aiming and hitting different rings. Three different game settings will keep you on your toes as you play solo or with a friend. The comfy grip shooter and air pressure trigger are just waiting for you to get blasting! The electronic dart board keeps score for you and plays sounds for 3 exciting games. The Nerf Tech Target Set includes the board, darts and a Nerf blaster with comfort grip, air-pressure trigger

In the Night Garden Igglepiggle Tricycle
This In the Night Garden Igglepiggle Trike comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your child's safety

The Firm Resistance Cord with DVD
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. The enclosed DVD will go through a range of exercises with the included medium resistance cord. The exercises are all low impact, one of the benefits of using a resistance cord. You can work on strength, cardio and flexibility, and because the cord is so small and lightweight, it's a perfect solution for exercise while travelling.

Prestige High Dome Pressure Cooker 6L
This 6 litre pressure cooker is high domed so it can accommodate large joints, pies and puddings. Inside it has a perforated basket separator so its possible to cook more than one thing at a time without them getting mixed together. A pressure indicator lets you know at a glance when your cooker is at the optimum pressure for cooking, while a locking system secures the lid to the body for safety. Prestige has designed this cooker with two pressure settings so a wide rage of foods can be cooked perfectly. T

Children's White 12 Bin Storage Unit
The Children's White 12 Bin Storage Unit is a perfect place for your kids to keep their toys! A sturdy frame holds a dozen coloured plastic bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 12 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. The Children's White 12 Bin Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Duracell Rechargeable 9V Battery
This NiMH rechargeable battery is ideal for low drain everyday devices and is capable of being recharged up to 1,000 times.

Tefal Bienvenue 20cm Saucepan
Great for everyday cooking, this 20cm saucepan from Tefal is made from aluminium with a long lasting non-stick base. Black and in a traditional design, its screen printed copper base ensures efficient heat distribution so your meats are seared and your vegetables are crispy. Oven and freezer safe, this saucepan has a heat resistant stainless steel lid and plastic cool to touch handles. Suitable for use on all hob types except induction. It's easy clean and dishwasher safe. Manufacturer's lifetime guarant

D and T Brushed Steel 13A Switched Fused Spur
Bring a cool, modern touch to your home's electrical fittings with this stylish, brushed steel switched fused spur. Manufactured to the highest quality and safety standards, it goes especially well with stainless steel kitchen appliances.

Samsung WEP-210 Bluetooth Headset
Small, light and innovatively designed, Samsung's WEP-210 Bluetooth headset enables you to effortlessly talk on the phone anywhere, any time, and in - just about - any situation. Weighing only 8.5g and giving up to 4 hours talk time (70 hours standby), it features voice dialling, call reject, call waiting and volume control. A handy travel charger is also included.

LEGO Road Construction Set
Let your kids get building the mechanicals of building with the LEGO Road Construction Set! This pack contains all the bricks and pieces you'll need to build a tip truck, a front loader, a road paver or anything you can imagine. The set contains 300 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and develops a sense of accomplish

Masterplug Large cable reel 30m
This extra long 30m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Toshiba SD190E DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-190 DVD player. With DivX, high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The entry-level player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input.

Belkin DVI Cable 1.8m
A 1.8m DVI connection cable, guaranteed to work with all digital flat panel and liquid crystal displays (LCD).

Philips Rechargeable Vacuum Beard Trimmer
The Philips Rechargeable Vacuum Beard Trimmer delivers the best suction power ever, guaranteed. The power system operates on a rechargeable battery for fully cordless operation. The trimmer gives you a precise and even trim thanks to the steelwave self-sharpening blades, which channel and cut hair for a precise and even trim, and contour-following comb, which automatically follows facial contours for a precise and even trim. There are 9 lock-in length settings to keep your beard even and at precisely the l

Apple iPod Shuffle 1GB Silver
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

Lilbourne Regular Sofa Natural
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

York XC530 Elliptical Cross Trainer And Cycle System
Get a cross trainer and exercise bike in one with this system from York which is great for achieving two great routines in one compact design. Easily switched between the two, you can cycle on its extra large gel-padded seat and then use the dual-action push/pull arms to give your upper body a good workout. Measuring 124 x 64 x 150cm, this silver and black system has 4 fitness test programmes and displays 6 result functions on its large LCD display. It has manual magnetic resistance and holds a maximum us

Different by Design Champagne Flute 4 Pack
For those special occasions, make a toast with a glass from this pack of champagne flutes from Different by Design. Gift boxed, they're ideal as a present or as an addition to your own home. These glasses are hand-wash only.